JOURNEY TO SOCKWA

My Journey to Sockwa
Ashley Ames

It was early May 2013 when I woke up one morning and realized, “I am about to graduate and I have no idea what I want to do.” I had been working the same job since I was 16, managing a small beauty supply store. I had reached the highest position that I could attain and decided to explore my options. I submitted my resume to a bunch of different positions and went through a handful of interviews over the next couple of weeks until Sockwa gave me a call. I came in the following day for an interview where I met David Zasloff. The interview went great; we had a good conversation and really clicked on a bunch of different levels. His outlook was positive and wanted me to carry the same attitude, which was easy since I am the same way. The position was for a Customer Service Associate, yet he said, “We are a small company so do you mind putting on different hats, if necessary?” I love to stay busy and help wherever was needed so I definitely did not mind. I left the interview feeling positive and happy. I just had a great feeling that this was something I had to try out and see where it would take me. David called the next day to offer me the position and I was about to take my first steps with Sockwa. Some have their doubts about working with a small company; however, I viewed it as a great opportunity to grow and see the company work its way from the ground up.

Coming into Sockwa, I was greeted with open arms and such delight by everyone around. I felt like I was valued the minute I walked into the door. They ask for my opinion and listen to what I have to say. The environment is stress-free and easy going. Mornings are relaxing with a nice conversation and then straight to work. I am eager to come to work every morning. We are able to work with one another to help wherever is needed: pick up loose ends, assist in any instant, and collaborate in all different aspects of the company.

Sockwa is a small company with majority of their sales coming from e-commerce; some small retailers throughout the world. I would be handling emails, phone calls, and fulfilling orders on a daily basis. When I started, I figured we were just another shoe company, producing an alternative shoe and beach sock, never knowing what David was actually trying to do. He has a passion about this product and desire to make the company succeed no matter how much hard it is or the adversities he had to face. Have you ever known someone who thought of an idea and went through with it? Society dreams every day, but hardly, ever putting that idea to work. David is different; he had an idea and made it happen.

Trust me when I say: Sockwa is not just a shoe brand. Sockwa was developed to put out a product, but also do bigger and better things with shoes. David is here to make changes in the shoe industry and Sockwa is his way to do that. It is not easy and at times very frustrating, but with the determination that David has, he will get this done. Stay tuned for newer models and what this company is about to do.

My Journey to Sockwa
Ashley Ames

David Zasloff