It's not likely everything needs fixing, or is it? Fixing usually implies that something's broken in some way, not producing the said product. I've been called lots of things, but I call myself a Perfection-ist. Striving to create the most perfect product possible, ever since I was a kid working alongside my father in the basement in New Jersey. Fighting Entropy at every stage in the design and construction of perfection, knowing that entropy is the more powerful force, and so ashes to ashes, and dust to dust, remains true.
I've taught myself how to fix anything broken, and can find opportunity under every rock I overturn. Footwear is HUGE, and I mean 50 Billion plus pair a year are made, Globally, to satisfy our collective need/want for shoes. Did you know that nearly 90% of those shoes are glued together with toxic, worthless, glue. Imagine smelling toxic glue every day at work, well that is what it's like in the glue factories of China, Vietnam, Indonesia, etc…People don't complain, because they aren't qualified to do anything else, and when they die from cancer, then another will simply take their place. Moving from one poor country to the next, chasing the lowest wage possible so that the most expendable people can glue shoes together….
Yes, this is happening NOW…in the age of the iPhone, and International Space Stations. It's quite breathtaking when I think about it too long, and it deeply saddens me that, pretty much, the World doesn't care, yet.…Angels don't care, VC's could hardly see our mission, and the customers, well, the customers just want what they want. I felt compelled to change footwear, from the moment clarity struck me.
We see and have been perfecting a solution to this big toxic problem. Plastic. Essentially, use plastic instead of rubber for the sole, and then remove the need for glue, by directly injecting the plastic pellets onto the fabric or leather upper. It's combining two steps into one, removing the...
Intention is defined as the primary goal or plan, the thing intended.
What's your intention? Yes, I'm talking to you! It's not such an easy question to answer without considering the other parameter, time. In the next 2 minutes, my intention is to convince you to pay attention to your intention....In the next year, my intention is...In the next 10 days, it's our intention to....You see where I'm going with this.
If time is so important to intention, then how do we modulate our intentions based on current time, and imagined, future time? It seems that the answer to that question is also based on time as well. I believe that we analyze how much time we have, or imagine we will have, so that we can then allocate X amount of time to promote that cause, or intention in this case. Once we understand our time commitment, we can begin to have more and more intentions ranging from using the restroom, to being a great father, or to help solve the world's problems.
Some people commit their lives to helping others, while others help themselves.
What's your intention today, tomorrow and in the years and decades to come?
Why is intention to important? Why can't we just go about life, spending time with friends and family, eating bountiful food and drinking libations until we see blurry? "Everyone else is doing it"...Not good enough...."It won't have an impact"....not true...For every action there is an equal and opposite reaction, says Einstein's Third Law...Meaning everything matters....making someone feel something has a lasting and impressionable affect...in a very small, and nearly imperceivable manor.....but added together, day after day and year after year, it can have a profound effect. Water can erode stone year after year...
So, now that every breath of air matters and all moments with all people matters. What are you doing there reading this blog? Go out there with the best of intentions and enjoy what life has to offer, and then tell me about it. Together, we can all make a difference. By having the intention of such.
There are many ways to get from point A to point B when driving a car or walking somewhere. But how about in everyday decisions both at home regarding family or friends, or at work with colleagues. How you get from one place to another matters more about your process than the actual particular situation you're going through.
Today was a day I've looked forward to for 6 plus years with regards to a Sockwa achievement. The custom proto-type molds that we've built in Asia are finally in their new and rightful home, the United States of America, and today I ran parts for our Made in the USA initiative. I've been through this process several times a year, for the last 6, but over in China. Now, I can move the technology side of Sockwa forward leaps and bounds by accessing and iterating locally.
Did today workout as expected and hoped. Nope. But it's not about that. It's about the process. Taking each and every step that it takes for you to get from where you currently are to where you'd like to be. The process in which you live each day, think each moment, and dream about what you want your life to be is what can determine your success or failure.
Marcus Lemonis from The Profit speaks all the time about People, Product, and Process. Did you ever think about applying the same characteristics that entrepreneurs apply to their lives as you live yours? Process helps us learn. Process allows for mistake after mistake. Process of failing teaches resilience. Failing repeatedly and never giving up, creates a process for success.
If you'd like to speak with someone at Sockwa about your process and what we can do to help, please reach out to me directly: process at sockwa dot com
Founder | CEO, David Zasloff - "This partnership brings the best of both brands to the sand volleyball community. We're delighted to be working with Troy and the entire Rox Volleyball team this upcoming 2016 season.
As of October 19th, 2015, Rox Volleyball of St. Augustine, Florida has joined forces with Sockwa of Oxnard, California. Troy Olson, Vice President, of Rox Volleyball says, “We are very excited with the opportunity that Sockwa brings to the Rox Volleyball brand. It gives us the opportunity to extend our product line with a high quality beach sock, offering our customers an advantage while playing the sport of volleyball. We look forward to the future of our partnership.”
Rox Volleyball is a manufacturer of men’s, women’s, and junior’s volleyball apparel that includes indoor, casual and performance beach wear.
I recently had the pleasure of having a customer want to stop bye our main headquarters to try on some of the models he's never seen in person. This was certainly not our first request, and we try to say yes to all who inquire. This customer, who's name we'll change for this article, Doug had been in contact with us for the prior few weeks and we finally were able to align our two differing schedules, and I'm glad we did.
Doug's not a big customer, but that's exactly the point. Yes, he even bought another pair for his daughter, although we don't know what she thinks quite yet. Each customer matters. Each person comes to Sockwa from a different past and has their own unique story, and views on life and business. Each perspective is unique yet strangely similar.
Doug wasn't your typical bird, he had a few feathers missing and had an attitude to which I had to adjust and slow, way down, and just be. Me and Doug. Trying on Sockwa. Patience, two trips to the Warehouse, helping Doug take on and off the Sockwa, and voila, a sale. Another pair of X8, this time, in White.
Normally, I try to understand each person and their motivation for reaching out, and what's going on in their psyche, but this time, I was just really present. Then it happened. Doug said it; "You know, Sockwa changed my life!" We were walking him to his car, and he said those words, which honestly felt like he just asked to kiss me. At first, I didn't address the comment, but about 2 minutes later, I had to ask. Doug, "Exactly what did you mean when you said Sockwa changed your life?"
He told me and it made me proud. Proud of Sockwa. Proud of myself for listening and proud of my self just being present with Doug. I am proud to me an entrepreneur who stands for something, albeit unique and not understood my the majority, yet. I was proud of our mission to build healthy footwear and to be gaining customers...
Chances come and go, opportunities arise and then go away. Don't miss your chance, this chance, to be present in the moment.
Life goes by quickly, and soon you're left with a collection of moments, memories, experiences and history. Enjoy each interaction throughout the day, whether you're talking to the same person as yesterday, or if you've never met this person, and likely will never see them again. Treat each experience as a snowflake, unique, distinct, and soon, gone.
Be present in the moment, allows yourself to fully feel the energy in the room, of the person, the artwork, etc. You can gain a new perspective on your life after a day or two of this modified behavior. Allow yourself to feel each moment, so that your collection of memories is prized, coveted and brings smiles to your face, every time you think of them.
I recently had an experience of a lifetime. It was the first Sockwa event that my wife, and two children attended with me to work side by side and sell Sockwa at this event. Each customer we met and interacted with, presented us with a new character in our collective story. Yes, I've done numerous events, but this one left an indelible mark on my heart, and a new perspective on my life.
Sockwa is a mentality, a mindset of understanding, of feeling, and one of action. It's literally woven into the fabric & stitches of our product. It embodies our customers, our designs, the construction and execution of a worthy final product.
When we feel more with the sensors in the soles of our feet, we can react to more of the inputs and therefore output balance, strength, skills and accolades in sports and elsewhere in life. Of course you'll need a sharp acute brain that can process as fast or faster than the inputs your body is receiving on a daily basis.
Back to mindset and understanding, of which we are constantly changing and evolving with you, for you. When you feel more, it gives you more choices, basically, by which you can judge the world around you. For instance, feeling the ground temperature and ground texture paints a picture in your mind of what it's feeling, even if you aren't looking at it. I'm not saying that you should close your eyes while walking around, but the point is that by feeling more, you can make better decisions about how to walk, run, jump or just put your feet up and relax.
This feeling of your body parts is sometimes referred to as Prorprioception. It's sort of like the unconscious moving about the room without your brain needing to process each detail, perhaps like a shortcut of reacting to the world around us as we try and navigate it. We have been exploring, studying, proto-typing, different methods of promoting more proprioception, so that athletes can perform better and feel more of the world around them, and thus begin to try and master them.
We certainly don't know all the answers, let alone understand all the questions, but that doesn't prevent us from asking and exploring. In our case, it's the truth that we are looking for. The truth about footwear in terms of what is needed to actually help the foot in all areas. We started with a sock, but we won't stop until everyone...
The On Demand Era is now, and it's real! It's where technology, software, product and supply all converge. 3D printing is just the beginning. Nano-membranes are old news. Microelectronics have been around for decades. Wake up people and smell the change.
Don't like what you smell? Neither do I. Don't just sit around reading the news of destruction, devastation and despair. Read it, absorb it, let it brew inside you, and then unleash your fury and inner self towards being that drop of water that eventually wears through that stone.
Disagree, argue, and give generously of your time and money for small things that have huge impact.
This path I speak of is not easy, nor are the results fair, just, or even guaranteed. It is, however, a high stakes game of life or death. We've been warned several times, by Politicians, Poets, Musicians, and even the News. Rest no more. This is the moment of change, the moment when you choose to do your part in this convoluted machine that is human existence. Use your power, influence, money, or time now, to help protect what we've been given.
Whether you hug a human, plant a tree, donate cash or help re-build a community, it all makes a small, but significant difference towards fixing past mistakes that others have made and continue to make. We have to work harder, think smarter, operate more efficiently and with un-relenting resolve in order to combat the negative forces. Losing isn't an option, so do something, anything, now, later, and tomorrow. Don't stop until your lead is being followed.
Founder & CEO of Sockwa
Who doesn't know the feeling? ...Aching feet - whether it's after a long day at work or doing exercise! Our feet are actually designed for running barefoot on natural surfaces. Instead, day in, day out, we squeeze them into footwear that is intended more to keep up with fashion trends than to suit the needs of our feet. In addition to wearing your Barefoot Science Insoles exercising for just 15 minutes a day can be enough to keep your feet in shape and relieve the stresses and strains of the day. You'll be doing you and your feet some good - they'll thank you for it!
Below, we have put together a selection of exercises for you to strengthen your feet:
1. The "C arch"
While seated, hold your foot in both hands. Grip the joint of your big toe with one hand and the little toe with the other, as shown. Now roll the two toes towards each other. This forms a symmetrical C-shaped arch.
Repeat this exercise 10 to 20 times or more.
Tip: Keep the movements GENTLE in this exercise! This is an easy exercise!
Time required: approx. 3-5 minutes
2. Ripping tissue paper
Sit on a chair and place both feet on a newspaper. Grip the paper with your toes and slowly tear it up, sheet by sheet.
Try to rip the newspaper into lots of little bits.
Tip: This exercise is quite hard!
Time required: approx. 1 minute
3. The "Foot Spiral"
Sit comfortably on the floor so that your right foot and calf form a right-angle. Put your right hand round your right forefoot and your left round the heel.
Now gently "wring out" your right foot like a wet towel. Turn the heel inwards and the forefoot outwards.
Few things scream “summer” more than the start of the beach volleyball season. It is a time for soaking up some rays with the scent of salt water in the air and sand between your toes. According to the Environmental Protection Agency, Americans take about two billion trips to the beach each year. A competitive beach volley ball weekend can turn sour with just one hot sand induced blister or one piece of ocean debris. While most bad beach volleyball days end with little more than a sunburn in need of a good soak in aloe vera gel, serious injuries are more common than we’d like to believe. Here are a few tips to help you keep your beach volley ball events as safe as can be.
Before hitting the beaches, there are a few things to keep in mind. Even if you're heading to a grass court event or lake event instead of ocean beach event, listen up — many of the tips below apply to hanging out on any outdoor volleyball court during the summer. No matter where you’re headed, we've rounded up 4 tips to help you keep safe at your summer tournament.
Save your skin
Just one blistering sunburn in childhood or adolescence more than doubles a person’s chance for developing melanoma later in life. Racking up more than five sunburns at any age also doubles the risk for melanoma. Keep the red at bay by slathering on a broad-spectrum sunscreen of SPF 15 or higher, we recommend Everstride’s Sunscreen Lotion SPF 30 w/Active 5 for all over body protection and Everstride's Sunscreen Stick SPF 50 for sensitive areas , including the forehead, nose and cheeks. Make sure you have a source
of shade — think hats, umbrellas, tents; readily available (especially during the sun’s peak hours of 10am to 4pm). Remember — eyes can get sunburned, too, so don’t forget some shades for your lids.
Seek Shade to avoid sun sickness/stroke
A few hours of baking under the...
Whether leaders are bread or born is still up for debate. While you'all arguing about that, I'm honing my craft. Each day, each customer, each moment, each product, and each task. Trying to uncover the truth about footwear, about efficiency, about style, perception of fashion, and truly what is important.
Family, we almost all agree, come first. After that, everyone's got a different approach, agenda and spirit....Let's call ourselves snowflakes who make mistakes. Find your thing, that makes you unique like the snowflake, while giving other people pleasure. Be yourself, and if you can't do that, then find your-self. If you can't find yourself, then find a purpose that makes your life worth living, because not everyone has it so easy.
Leaders dress in suits, speak in a low voice, and fold their hands gently in front of them....Perhaps most do, but some lead in silence. Entreprenuership is the road less travelled. It is less travelled, because it sucks. It's full of bumps, pot-holes, and one-way streets that lead to dead ends. Fulfilling purpose usually starts with an idea, and takes years and decades to master. There are joyous moments that seem to last for only a few moments, before getting slapped in the face with reality.
If you know what your purpose is, then it's not hard to wander off that path on purpose...It should act as the guiding light, and energy, fueling you forward, towards your destiny. The path that you decide to take will lead you where your intentions, hard work, perserverance and never give up attitude, take you.
Lead when no one is looking and care about everything so that your customer can feel your finger print. Care about each thread, the process, the product and the people who use it and whose lives we touch and who give us fuel to design the next product that can take over the World and make a lasting imprint.
It's hard to move mountains, but easy to move stones. We've all heard and experienced that starting is the hardest part. I don't think it's starting, but finishing and not giving up that's the real challenge, and what separates the winners from the losers.
As each new year comes and goes, so do the resolutions and thought processes that drive our global ecosystem. We read about new emerging technologies and about how what we thought was the leading indicator is now, irrelevant. We know that change is constant, but we aren't sure of how fast or slow it is or even how to be a part of that change, instead of just watching it parade by.
About 7 years ago, I was inspired to think differently about what I had been doing and being the lat 2 decades of my life. We all know that following your passion is the mantra, but what if all we are good at, is packing a trunk efficiently, or decorating a photo book? The answer is deeper and certainly more complex.
Our mother knows best, but other influences help mold and shape who we are and who we become. Friends and families have their own opinions about their own lives and yours. You should do this, or you know what you need to do, it's....Oh, piss off. Those words and beliefs are energy, in the form of arrows trying to hurt you, or love being given to you. You can choose to view and believe what you want and empower yourself to make the decisions that you believe are the right ones.
What are the right decisions and how can I make more of them? In life, there are windows of opportunity that sometimes last for years, and sometimes only last for a few fleeting moments. You have to decide whether to go enter, or pass, and wait for another, better opportunity. It seems that you only really know about the road you've chosen, after it's too late. So, should we sit on the sideline not choosing anything, because it's easier and safer?...
As consumers become more aware of the consequences of their choices, market demand is shifting toward environmentally sustainable products, companies, and lifestyles. Customers increasingly expect more from businesses when it comes to social and environmental responsibility, and companies are working to meet these higher expectations.
1% for the Planet (ftP) continues to be a nexus for environmentally minded leaders to consider the environment and conservation in their day-to-day business decisions. 1%ftP partners with businesses of all stages and sizes that each commit to donating 1% of annual sales to environmentally or sustainably focused nonprofits. In turn, 1%ftP often links beneficiaries to donors, forming a powerful network of companies and organizations working toward solving local and global environmental problems.
Through innovative leadership; beauty and sophistication; and game changing technology, these 1%ftP members exemplify the power of business in creating a sustainable future. Read more here: http://bit.ly/1rClHDM
Our NEW GHi isn't your average surf bootie. It has way better grip, it's thinner for more feel and it's not made of vulcanized rubber. Have you ever seen something in this world and thought, this doesn't seem right, not today, not with our knowledge. Well, vulcanized rubber is one of those nasty things.
Sockwa chose differently, we use plastic, because it's better than rubber in almost every way across a multitude of situations. It all started when I was looking to add a sole to our amazing Beach Sock, the Playa Lo and Hi and I noticed that vulcanizing rubber is a disgusting process. It appeared to require dipping large taffy like piles into acid and then a roller device and then more acid and water baths. I observed people doing this in flip flops and shorts with no respirator or anything.
I was appalled and vowed to do things differently. We use plastic, it's way more expensive to make the tools initially, but you save on each pair. We using less energy to make each sole and our technology will allow us to eliminate glueing the product together and permanently bonding the upper to the sole. It's like magic, only better for us, you and the Planet.
Help us help the planet and stop buying vulcanized surf bootie, when we have the Sockwa GHi. You can even use and stick like glue to a virgin board with no wax. Spread the love and let's work together to make the Planet better.
Debating on a new hobby? Thinking about taking up running? Getting in shape? Maintaining better health? Whatever the reason is, here are a few simple kleys on for successful running.
- Set a schedule: Make a schedule of the days you are going to run and for how long. Whether it is getting up early before work or going out after you get home, don’t skip a planned day. Start off slow and just a few days and then you can work your way up. Stick to your plan. Even if it’s the last thing you want to do, get up and go. Your body will thank you and you’ll be happy you did it.
- Build endurance: Your body needs to build up the endurance to go for longer periods of time. Your body can only handle so much in the beginning. When your body starts burning, keep going. The burning just means its working and your body is building the endurance it needs for longer runs. Ten minutes will turn into twenty and thirty and so on.
- Entertain yourself: It can get pretty boring while you’re running with nothing entertaining you or accompanying you. Grab a friend and run with them. You’ll push off each other to push yourself further. No one can head out with you, grab some music. Put on your favorite tunes and the time will fly by while you’re out. You will be able to run farther being entertained.
- Change up what you do: Running alone is great, but your body will become immune to it. Try switching up activities. Take a day and hike. Your body is still getting the workout as you do when you run, but you are also building endurance as well as strength for climbing mountains and any inclines. Try running up inclines or hills. Try some sprint running. Set up obstacles and run through them. Replace a run with one of these once a week. It’ll keep it interesting and build your endurance and strength.
- Take a break: Your body needs to rest and recover. Your body needs time...
There has been talk of the minimal shoe revolution dying since the Vibram Five Fingers lawsuit, but we disagree. People who have been on board since the beginning won’t transition off and newcomers are still hopping on. What’s so good about running in minimal shoes vs. traditional shoes?
Your feet conform to traditional shoes with a narrower toe box. They do not allow your toes to splay as they were intended to. A natural toe splay allows for a good foundation for the rest of your body.
Minimal shoes allow for your body to feel the natural motion of your foot, which will help you improve your form. When wearing bulky cushioned shoes, we lose the feel of what our feet are suppose to be doing. By wearing minimal shoes, you are able to strengthen your feet and therefore, gain more feel and control of how you run. The muscles in your feet are able to get stronger and support the shock, rather than the cushioned sole you are use to wearing. The stronger your feet muscles get, the more you will notice to run with your forefoot, as opposed to the heel strike that all cushioned shoes force you to take. Running and landing on your forefoot will reduce the impact of the ground that your body takes when running with a heel strike.
By running with a better form, you are able to reduce injury. Running with the forefoot allows you to absorb the impact and takes away the pounding of your feet on the pavement. These poundings can injure many leg and foot muscles and ankle tendons. You will learn to take shorter strides which will allow you to land with your feet under your body. You don’t need to take longer strides when running; longer strides may lead to hip injuries. Again, this reduces the impact on your body.
One major tip when transitioning over to minimal shoes can really help the transition for you. Start slow and be patient. It isn’t as easy as just throwing away that old pair of...
Sockwa introduced the G Hi in June, but what is it for? Anything and everything just as the G4 and X8, but more specifically: surfing, SUP, and anything else where water comes into play. Typically, these activities are done barefoot, but throw on a pair of G Hi and see how different the experience is.
What makes the G Hi work so well for these activities? Let’s take a look.
The most important part of the shoe is the sole. The sole has so many great characteristics that make this shoe amazing for these activities. First, this sole has the best traction on wet slip surfaces. The material of the Sockwa sole, which is TPU and also the same great sole on X8 and G4, was specifically chosen because of its wet slip. Some would say this sole has better traction and wet slip than human skin. Imagine that! This traction is super important when keeping balance on a wet board. Next, this sole is ultra thin, yet durable, and flexible. The sole conforms to your foot and allows the shoe to mimic any movement your toes or feet make. As I said, this sole is the same as the sole on the X8 and G4 which is 1.2 mm plus 0.7 mm of tread. The thinner the sole, the closer to the board you are. You are more in tune with your body on the board.
The upper is made out of the same quick drying Lycra and Neoprene as the Playa beach socks and the G4. Go from surf or SUP in the G Hi to your car without taking these off. The upper material is thin and lightweight that feels like a true second skin. This skin like upper paired with the thin sole, allows you to feel as though you are wearing nothing at all. When traditionally these sports are done barefoot, putting on a shoe that feels like you are wearing nothing at all is an easy transition. Surf or SUP where there are rocks, shells, and other harsh objects and never worry about hurting...
It's not easy to spot an opportunity, and even harder to make a decision, let alone the right decision. Recently I spotted an opportunity when connecting via phone with an old friend, Ben. While catching up, Ben indicated he was leaving the next morning for a 4 day hiking trip to the Sierra's in California. To which I screamed, "You are the luckiest guy!" He responded saying "We have an extra pass, do you want to go?". So, after some texting, nanny switching, wife coercing, and a quick trip to REI and Trader Joe's I was home packing and set my alarm for 3:00 am.
I hardly even had time to think about what I was signing on for. We were hiking the Rae Lakes loop in a clockwise direction from Road's End in King's Canyon National Park. It's 45 miles with 7,000 feet of elevation change and we had to do it in 72 hours. Oh my lord, it's been 10 years plus since my last hike, but hey that was 300 miles over 30 days, so this should be a walk in the park.
Well, it certainly was a walk in the park, the National Park, but it was anything but a picnic and a hike. Besides the majectic mountains and abundant wildlife, the weather was amazing and the company was some of the best I've experienced. It was uphill for 2 and a half days and the summit was at 12,000 feet of elevation. The view from the top was literally breathtaking. Fresh water lakes feeding other lakes via majestic waterfalls with trees, ferns, chipmunks, deer, fish, birds and countless other opportunities to experience nature in all of it's glory and to feel a part of the ecosystem that we call life.
Taking time to smell the roses as well as whether to launch the next style or improvement requires spotting opportunity. Only you can guide yourself. Take chances, try new things, push yourself. You may fail, but at least you've tried. When success is the reward, the feeling internally is one that will keep me full...
Sockwa is Official Footwear Sponsor for 2014 EVP Beach Volleyball Tour
Sockwa is the official footwear sponsor of the 2014 EVP Beach Volleyball Tour. Sockwa and the EVP Tour will be visiting beaches all over the United States hosting beach volleyball events.
Oxnard, CA (PRWEB) March 10, 2014
Sockwa Corporation is pleased to announce that they will be the official footwear sponsor of the 2014 EVP® Pro-Am Beach Volleyball Tour, the largest national beach volleyball tour. “The EVP tour sponsorship provides an effective launching pad for Sockwa in the U.S. market with coast-to-coast reach across a range of media. We look forward to working together with the EVP and its loyal athletes, staff and participants,” stated Sockwa founder, David Zasloff.
The EVP® Tour was established in 1994 by Ross Balling to teach others the sport that he loves so dearly. The EVP Team has brought together a tour of Volleyball Professionals to play and teach the game of Beach Volleyball. The Volleyball Professionals teach students at the EVP Academies where students learn quality volleyball instruction and program management. They have trained over 20,000 students to date.
The EVP Tour supports beach volleyball events that engage families, fans, athletes, students, communities, and sponsors in a great day at the beach. Not only do the fans get to watch top athletes compete on the sand, but they also get to interact with players in contests and promotions and feel as they are a part of the event.
“The EVP Tour has the youthful, active, healthy image that resonates with Sockwa consumers’ active lifestyles and their effective management of work, sport, and social, with dedication to balancing overall health and wellness,” commented David Zasloff, Founder & CEO of Sockwa.
Sockwa and the EVP Tour will visit sixteen key markets across the country yearly from May through September. The EVP Tour is a founding member for the Beach Sports Network visible on the Comcast Sports Network. Sockwa will also participate in the EVP Youth, Junior Series and Regional Amateur Tournaments as part of its 2014 sponsorship.
“I am thrilled to have...
We here at Sockwa are extremely excited to announce the latest addition to our growing lineup of minimalist shoes, the new ‘X8.’ Composed of a soft, breathable upper bonded to an ultra-thin, high-grip sole, we will be displaying the ‘X8′ beginning February 19, 2013 at the FN PLATFORM show in Las Vegas.
For those of you unfamiliar with the event, FN PLATFORM is the largest, most comprehensive footwear tradeshow throughout North America. Converging the global fashion community all under one roof, it is the ideal launching point for the X8. “The composition of the X8 makes it the perfect blend of function, comfort and most of all, fashion. As the X8 will demonstrate, Sockwa continues to produce the most tactile shoes available for those who would rather be barefoot,” expressed CEO David Zasloff. He added, “We’re super excited to see the reaction of our fans and future buyers of this product.”
Given their versatility, much like the G2 and G3, the X8 can be used for a diverse host of activities, ranging from travel to hiking and cycling. With a crushable, washable and extremely lightweight (less than three ounces each) disposition, Sockwa makes for an ideal second shoe to roll, stow and go.
“Many of our customers have been assessing the marketplace and inquiring when they would experience a minimalist shoe that emulated barefoot yet offered just enough protection and most importantly, breathability,” explained Zasloff.
Good for not only your feet and well-being, but for the environment as well. Sockwa are made from non-toxic, solvent-free, decomposable, readily recyclable, hypo-allergenic, anti-odor uppers along with rubber-free soles; thus, making them the perfect shoes for those to Tread Earth Lightly™.
For those attending the show, we encourage each of you to swing on by Booth 63323 to meet our team, demo our footwear and most of all, see what the game-changing ‘X8′ is all about.